Utica Club Brewing Company: Utica Club Beer, 1960s

Year Published: 1960s

Creator: Utica Club Brewing Company D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - A bottle of beer and the pass the salt. 0:01 (drink pouring) 0:05 - Here's the beer. 0:12 - May I please have a bit of salt? 0:13 - Sorry. No salt. 0:15 - But I just saw some a minute ago. 0:17 Barkeep Hey look, Mac, this a Utica Club. 0:18 There's one beer you don't have to go around dumping a lot 0:21 of salt into. You know why? 0:23 - Well... 0:25 - I'll tell you why. 0:26 Because it's already got a great head on it, that's why. 0:27 A beer like this and a head like that don't need no help. 0:30 You know where you get the head from? 0:33 - Well... 0:35 Barkeep I'll tell you where. 0:35 You get it from aging, 0:36 lots of aging, months not weeks. 0:38 And that's why the only thing you have to do with a beer 0:41 like this is drink it. 0:44 - Yeah. But ... 0:46 - Do I make myself clear? 0:47 - How about I'm trying to catch a bird. 0:50 Narrator You see, we drink all we can. 0:55 The rest we sell. 0:58

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