Utica Club Brewing Company: Utica Club Beer, 1960s

Year Published: 1960s

Creator: Utica Club Brewing Company D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (dramatic music) 0:01 (blades clinking) Narrator The battle that rages 0:07 between the Utica Club brewmaster 0:08 and the Utica Club bookkeeper goes on. 0:09 And on. 0:15 And on. 0:18 The bookkeeper wants to save money, 0:20 cut corners here or there by using only domestic hops 0:22 like most beers do, 0:25 instead of the expensive imported kind. 0:27 But the brewmaster says, no. 0:30 You can't brew great beer with a bookkeeper's pencil. 0:48 You see, we drink all weekend. 0:55 The rest we sell. 0:58

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