Utica Club Brewing Company: Utica Club Beer, 1960s

Year Published: 1960s

Creator: Utica Club Brewing Company D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Oh, no, those mugs again, Dooley. 0:04 - Hush now, Jug. 0:07 ♪ We're the Light Opera Group of Utica Club ♪ 0:08 - Ah, what'll they be next time. 0:11 ♪ We'll tell about our beer, all four of us mugs ♪ 0:13 ♪ We let nature make the beer indubitably ♪ 0:16 ♪ 'Cause that's the way you like it when you drink you see ♪ 0:19 That so, Dooley? 0:21 ♪ Only nature's own grains and hops that's right ♪ 0:26 ♪ And a little bit of rice to make it right ♪ 0:28 ♪ And a little bit of rice to make it light ♪ 0:31 ♪ That's right ♪ 0:34 But, Dooley. 0:35 ♪ We take our time in aiding you see ♪ 0:38 Dooley. 0:41 ♪ So bubbles dome alive so naturally ♪ 0:42 ♪ We let nature make the beer indubitably ♪ 0:47 ♪ 'Cause that's the way you like it when you drink you see ♪ 0:50 Everybody wants to get into the action. 0:53 - We still let nature make the beer 0:56 because that's the way you like it. 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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