Utica Club Brewing Company: Utica Club Beer, 1960s

Year Published: 1960s

Creator: Utica Club Brewing Company D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: >> What'’s on tap on TV tonight, 0:01 Jones? 0:03 >> If anything'’s on tap, Dooley, 0:04 it better be Utica Club. 0:06 >> Welcome toOpen Mug. 0:07 Tonight our topic is, "How Does 0:09 Utica Club Let Nature Make the 0:10 Beer?" 0:12 >> They use only whole grains, 0:13 no syrups. 0:14 >> I see. 0:15 Miss LaBrew? 0:16 >> Naturally, it'’s a natural 0:18 beer, because nature builds the 0:19 bubbles. 0:20 No artificial carbonation in 0:22 Utica Club. 0:24 >> Nothing artificial about you, 0:25 Bubbles. 0:27 Natural aging does the trick. 0:29 Utica Club ages for months, not 0:31 weeks. 0:32 That'’s letting nature make the 0:33 beer. 0:34 >> A little bit of rice makes UC 0:36 right. 0:37 Most honorable beer. 0:38 >> Aging! 0:39 >> Rice! 0:40 >> Natural bubbles! 0:41 >> Whole grain! 0:42 >> Hold it, hold it. 0:43 >> Ah, they shouldn'’t argue 0:44 about it. 0:45 They should just drink it. 0:46 That'’s the best way to get to 0:48 the bottom of Utica Club. 0:49 (chuckling) 0:50 >> ANNOUNCER: We still let 0:53 nature make the beer, because 0:54 that'’s the way you like it. 0:55

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