Utica Club Brewing Company: Utica Club Beer, 1960s

Year Published: 1960s

Creator: Utica Club Brewing Company D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (gong sounding) 0:01 - Dooley, listen. 0:02 (speaking in foreign language) 0:03 That mean Utica Club use rice for natural rightness. 0:07 You see, Utica Club, rice nature make beer 0:11 cause that's the way you like it. 0:13 - Awe Schultz, 'tis never been said quite like that before. 0:15

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John W. Hartman Center for Sales Advertising & Marketing History

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