THE WORLD IS OURS
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Genre: home movie
Year Published: 1938
Description:
1938 was a year of crisis for Hollywood, with an on-going recession fueling a decline in theater attendance. The studios also feared that there was a growing public backlash against some of the offerings produced by the industry. One outgrowth of this was "The World is Ours", which was part of a campaign called "Movies Are Your Best Entertainment". The film attempts to show the value of motion pictures to Americans, by showing a family discussing movies. During the film they embark on a vacation to Hollywood, and tour the major studios. Screenplay by Lou Harris and Herman Hoffman.
Truman Bradley narrates (:42). A family home appears in the night at Middletown (1:37). They debate options for entertainment (1:57); parents nag the children to complete chores in order to enjoy a film night. The older members of the family discuss changes in the movie industry. An article appears (2:10) covering the film industry of the day. The grandfather mentions the first western movie released in 1903 known as ‘The Great Train Robbery (2:34). Excerpts from the film follow (2:48). The film industry is compared to the steel and automobile industry (4:42). Silent era director Bill Hart is mentioned (4:52). Truman spells out where portions of ticket money end up (7:33). Theater actors line up for their portion (7:36). The cost of movie tickets today is just under ten dollars; in the late 1930's it was under a dollar. 19 cents of the ticket was shipped to the insurance company (7:38). 13% is funneled to the power company (7:51). A sign beckons fans to attend a cooking class at the Rialto theater (7:53). Advertisements are pumped out (7:56). Film was used to deliver news and education to civilians. A film opens with foreign affairs; 'Nation Displays Coast Defense' (8:34) and leads into ‘Fashion of the Day’ (8:58). Mother and daughter gush over fall dresses (9:12). Natural disasters (9:20) follow. The mother asks her father if he donated to the Red Cross (9:35). The film begins (10:11) and the family discusses an upcoming trip to Hollywood. A train zooms them to the golden coast (10:27). Gunfire erupts on the set of an old Western (10:37). The daughter dreams of her favorite actors (11:04). An aerial shot of Paramount Studios grounds follows (11:37). The stunning Claudette Colbert sits with director George Cukor (11:58). The RKO radio tower follows (12:00). The set of 1939 adventure film ‘Gunga Din’ directed by George Stevens appears (12:06). They swing into Columbia Pictures Corporation (12:18) grounds. Happy stars enjoy a birthday party on set of the film ‘You Can't Take it With You’ directed by Frank Capra (12:25). Warner Brother’s Studios appears (12:32). Edmund Gouling (12:46) stands next to star Errol Flynn on the set of 'The Dawn Patrol' (12:41). United Artists Studio Corp. follows (12:49). Other small named studios appear including Hal Roach Studios (12:51) and Selznick International Pictures (12:54). Virginia Bruce receives direction from director Norman McLeod on the set of ‘There Goes My Heart’ (13:11). Carol Lombard and James Stewart enjoy tea in a scene from ‘Made for Each Other’ at the Selznick studios (13:19). Gary Cooper and Merle Oberon (13:25) appear. Universal Pictures Studios (13:29). Deanna Durbin (13:42) rehearses for "That Certain Age" a 1938 release. Shirley Temple trots alongside director Walter Lang on the grounds of 20th Century Fox (13:45). Boris Karloff (14:02) readies himself for a role as Mr. Wong in the series titled ‘Mr. Wong, Detective’. MGM Studios (14:09). The family watches the filming of ‘The Great Waltz’ (14:19). The family recounts their experience (14:48). Music departments craft scores for new productions stirring the creative mind of composers (15:47). Irving Berlin hammers on piano keys (16:10). The sound department (16:21). Blueprints for the art department (16:26). Talent swing dances in a rehearsal studio (16:44). Budding stars of the year are pictured including Lucille Ball (17:03), Anne Nagel (17:07), Andrea Leeds (17:10), Richard Carlson (17:11), Vincent Price (17:21) and Ann Rutherford (17:24). Editors work in the cutting room (17:29). Films are passed into the shipping room (17:46). The family rides the train back dreaming of their favorite films (18:08).
Transcription
[Music] [Music] e [Music] w how do you do everyone this is Truman Bradley speaking to you within the short span of one generation a new art has come to its maturity it is entertainment in its most popular form the motion picture a treasure box packed with the richness vividness excitement of all the seven Muses of Classical Greece in its Swift flight from obscurity we have had scant chance to measure its progress or to realize significance precisely how vital is the motion picture to the hundreds of millions it serves let us go to the Village of Middletown a community that is everywhere and nowhere let us reach into the home and the Heart of a group of people who might well be a typical American Family perhaps they can tell us children the gust is night out you want to go with us to the movies you better get the dishes done a mom come on you washing all water WIP she always wipes afid to get her pretty little hands wet what you going to do when you get married I see where the movie people are figuring on their biggest year in history why the big plans I got out there in Hollywood yeah movies ain't what they was 25 years ago just a bunch of sisss today did I ever tell you about yes Grandpa you told us well I'm telling you again they had real pictures in them days you mean the the peep shows peep shows in the pigs up did you ever see the Great Train Robbery did you ever see ber of the sewing machine girl and Nelly the beautiful cloak model them were real [Music] pictures [Music] oh oh [Music] yes sir them was real movies I grant you that they were grandpa but they were only the first steps of a toddling baby in a strange world ah puppy puppy coock you call2 billion dollar puppy coock there's plenty of2 billion doll Industries around no I'm sorry grandpa but outside of the movies there are only three steel Automobiles and agriculture yeah $2 billion worth of hugging and kissing Bill Hart don't make pictures no more no but for the thousands who love Bill Hart there are millions more who have their own favorites today well we better hurry now if we're going to get to the first show where we going to go mom there's a new musical at the Rialto booo boo bo boo croners that's all she ever thinks of mom can we go to a real movie they don't make real movies no more what do you mean real movies here's a boy 13 years old 14 pop well 14 he's never been outside the state yet he's been all over the world why this boy was an eyewitness At kuster's Last Stand he Stood Beside Napoleon during his shattering Retreats from Moscow and he charged with the Light Brigade at the Battle of B laava with eager eyes he saw the Bas steel fall and he found out why it fell and he knows the simple joy of a day in Old Kentucky with Will Rogers he's braved the dangers of a Wilderness in Africa he is sailed under the death's head with Captain kid on the bounding main he's watched through the reverence the ceremony of a Eucharistic Congress and he has seen a thousand Muslims kneel to their Mecca at sundown he knows the shock and the Peril of an earth Fury and the anger of a gale at Sea the menacing the raw of an avalanche and and he knows the peace and quiet of a liser in Tibet Great Men of all time are his friends Zola who fought for truth and Justice saw Old Hickory Andy Jackson win the Battle of New Orleans he saw George Washington found the world's first democracy and he understood Lincoln's Sorrows as he fought to save it through the magic of the motion picture this boy has watched his forefather struggle for three heroic months to reach California yet he's flown the same distance in a modern transport plane in 14 hours 13 pup well 13 see where was I you were flying to California Marian don't interrupt your father oh yes and grandfather movies are doing us a great service now you take soil erosion and flood control and dust storms what did we know about those things nothing to most of us it was just a lot of words but now we know because those things have been dramatized and we're better able to prepare ourselves and protect ourselves against those things and the people of other countries we know them better the movies have taken us right into their homes so there's a better understanding all around and that Grandpa in times like these is a big step toward a more peaceful world well James if we're going to keep peace in this family we better get started for the show coming Grandpa Thunder ration no just a lot of hugging and kissing hugging and kissing woo and so our family goes to the movies their entertainment dollar Your Entertainment dollar what happens to it 65 cents of your movie dollar never leaves this community 25 cents of each dollar you spend is for the theater payroll all local employees 19 cents is paid out for rental local taxes insurance and theater supplies and equipment to make your visit to the theater more comfortable 13 cents is redistributed for light heat interest and special attractions for theater patrons 8 cents of this same movie dollar are for local advert ising and publicity only 10 cents of your entertainment dollar are for distribution and National advertising 25 cents goes to Hollywood to be transformed into more entertainment for you however the big 65 cents in this Celluloid dollar remains right here with you with your butcher your Baker your industry with your families The Smiths the Browns and the Robinsons [Music] boy those news re they sure are fast that only happened two days ago not only fast son but true a dozen men could write a dozen different stories about that but the news real camera sees it only one way the right [Music] way GE mother isn't that a lovely dress wish I had one like it why don't you ask your dad doson will probably have an inexpensive copy of it next week James did you remember to send our check to the Red Cross yes dear I sent it you see some the movies at work [Music] again Dad why can't we go to Hollywood on our vacation yeah Dad why well maybe we can H dad you mean that letter came from Aunt Lucy yeah yes I did get a letter what' she say well she sort of hinted that maybe we might like to come out there to Hollywood to visit her woo We're Going [Music] Hollywood and so on to California they go their imaginations captured by the magic spell of the land of make [Music] believe [Music] W and then to those almost legendary but very real Studios goes this happy family on its Hollywood Adventure first to the Paramount Studios you see that tiny spec well that was it 25 years ago but so rapidly has Hollywood expanded that Paramount now looks like this inside the studio our visitors see claudet cbear and director George cuer as they discuss a scene for ZaZa on location with gangadin they see director George Stevens and his crew film a bit of action for the big outdoor [Music] spectacle our family drops in on a pleasant birthday party which was held during the filming of you can't take it with you the host director Frank CA the guest of Honor lion old Barrymore Johnny an air minded youngster gets a big kick as he watches arrol Flynn drop out of the sky in D Patrol to be greeted by his director Edmund [Music] guling lights camera action but first Virginia Bruce gets a few final instructions from director McLoud on the set of There Goes My Heart at the snik studios Carol Lombard and James Stewart entertain our visitors with a scene from made for each other and then a behind the camera glimpse of lanky Gary Cooper and Merl Oberon who appear in the title roles of the Cowboy and the lady songwriters mchu and edamon compose a melody and Dianna deran rehearses it for her forthcoming film that certain age Shirley Temple too is busy these days very important this conference with director Walder Lang who will guide Shirley in the title role of the little princess Boris Carlo soon to appear as Mr Wong in a new series of films appears before the camera under the direction of William [Music] NY and finally our visitors entranced watch the filming of the great Walts the star Louise Riner Fon gra and Mita CES but beyond the drama and the Glamour the C ities and the personalities what does our family see they see an industry with a yearly payroll of $400 million an industry which directly helps to support 276 other Industries involved in the making of emotion picture they see an industry which serves almost 20,000 theaters in the United States alone and a worldwide customer list of 300 million people each and every week they see an industry which has so captured the public imagination that its news is covered by more than 250 newspaper and magazine correspondant from all over the world the greatest Fountain Head of news in existence they see a young vital eager industry forging ahead with the most ambitious plans in its history plans which it anticipates will make the new show season the greatest it has ever experienced busy busy busy hands from one end of Hollywood to the other Rec search departments dig deep into American folklore for information on Northwest Passage camera departments send out expeditionary forces to invade melee where Native beauty is captured for Jungle epics music departments add exciting musical scores to pick new productions here's how it was done on If I Were King location departments scour maps of the world searching out unexplored Frontiers for movie backgrounds famous writers weld fact and fiction into entertainment here is Norman Riley rain noted author at work on Desert Song the dean of American composers Irving Berlin is currently dreaming up new Melodies but can he top his own Alexander's Ragtime Band sound departments capture the world's most famous voices and record them with machines like these art departments make blueprints for next month's shooting schedule from the blueprint a miniature scale model is built by the construction department and matched detail for detail with the finished job in a dozen rehearsal Halls new Talent is being trained famed dance director Leroy prin for instance oversees a group of unknowns taking a fling at the fame today's audience may bring them that cream of this year's entertainment cup seems to be John Payne Lucille Ball an Nagel Andrea Leeds Richard Carlson Ellen Drew Vincent Price and Rutherford in The Cutting rooms film editors are assembling a score of pictures soon to be released high-speed Laboratories print more than 2 billion fet of film each year 400,000 miles of Celluloid enough to encircle the Earth 16 times The Riches of the world captured by the camera reaches the shipping room from when it is dispatched to the Far Corners of the earth to Paris to London to Rio to Melbourne to Middletown USA and back to their neighbors our family brings Hollywood's assur of a new and greater era in entertainment precious moments of romance and adventure in the lives of great men and women drama and comedy from the pens of the world's great masters of literature Vivid picturization of the heroism that has marked the path of civilization and simple human stories of the Heartbreak and the joy in the lives of all of us sad moments glad moments but exciting moments all portrayed by those whom all the families in all the world's middl towns have applauded to stardom these great stars make Motion Pictures your best [Music] entertainment [Music] a [Music] la [Music] a [Music] well Grandpa what do you think of all this hugging and kissing now [Music] woo [Music]
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