The Management Of Human Assets

Duration: 28

Year Published: 1967

Creator: BNA Films

Format: 16mm

Color: Color

Sound: sound

Description: How short-term gains, the "tighten up" operations in business tend to damage the organization's human assets. Techniques of motivation and communication to achieve lasting high performance goals and results. Saul W. Gellerman interviews Rensis Likert of the Institute of Social Research., Presents the views of Dr. Rensis Likert on the training and direction a company should take to obtain high producing work groups. Describes how an organization can be analyzed on a four-point scale to give a current picture of its management program and how it is possible to move from an authoritarian style to the more democratic participatory system. Makes the point that when the organization is pressed with financial harassments, it moves more toward the authoritarian type of management and may lose human assets in the form of skilled, experienced, loyal, and knowledgeable employees. Restricted to use by educational institutions.

Complete Record: How short-term gains, the "tighten up" operations in business tend to damage the organization's human assets. Techniques of motivation and communication to achieve lasting high performance goals and results. Saul W. Gellerman interviews Rensis Likert of the Institute of Social Research., NOTE: Two (or more) records have been merged together to create this data.


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Indiana University Library Moving Image Archive


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