The Language of Advertising

Series: Language in Action Series

Duration: 30

Genre: Educational

Year Published: 1959

Creator: WNET/13

Format: 16mm

Color: B&W

Sound: sound

Description: Discusses advertising and the way in which it often commits a multitude of semantic crimes. Explains techniques used to bring about automatic reactions to advertisements. Points out that the danger in some advertising lies in "the promotion of pathological reactions to words and other symbols.", Discusses advertising and the way in which it often commits a multitude of semantic crimes. Explains techniques used to bring about automatic reactions to advertisements, and points out that the danger in some advertising lies in the promotion of pathological reactions to words and other symbols. Features Dr. S.I. Hayakawa of San Francisco State College.

Complete Record: Discusses advertising and the way in which it often commits a multitude of semantic crimes. Explains techniques used to bring about automatic reactions to advertisements. Points out that the danger in some advertising lies in "the promotion of pathological reactions to words and other symbols.", NOTE: Two (or more) records have been merged together to create this data.