The Language of Advertising
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Discusses advertising and the way in which it often commits a multitude of semantic crimes. Explains techniques used to bring about automatic reactions to advertisements. Points out that the danger in some advertising lies in "the promotion of pathological reactions to words and other symbols.", Discusses advertising and the way in which it often commits a multitude of semantic crimes. Explains techniques used to bring about automatic reactions to advertisements, and points out that the danger in some advertising lies in the promotion of pathological reactions to words and other symbols. Features Dr. S.I. Hayakawa of San Francisco State College.
Complete catalog record
Discusses advertising and the way in which it often commits a multitude of semantic crimes. Explains techniques used to bring about automatic reactions to advertisements. Points out that the danger in some advertising lies in "the promotion of pathological reactions to words and other symbols.", NOTE: Two (or more) records have been merged together to create this data.
More in Language in Action Series
- Experience As Give And Take
- Talking Ourselves Into Trouble
- The Semantics Of The Popular Song 1956
- What Holds People Together 1956
- What Is Language 1956
- Where Is The Meaning 1956
- Words That Don't Inform 1956
- The task of the listener 1958
- What is language? 1958
- The Language of Advertising 1959
- The semantics of the popular song 1959
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- 16mm Filmography (legacy record) — title, year, creator, length, format, color, sound, genre, description, catalog record
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