Telemarketing I--Customer Services:A Backup Sales Force

Anybody who answers one of your phones becomes a salesperson, ready or not. Make them ready! The film clearly demonstrates that, to the caller, the voice on the phone is the company. Illustrates four basic principles which help make every incoming call a positive experience for the customer. With them, you can turn customer services into a potent sales force.

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Sources

  1. 16mm Filmography (legacy record) — title, year, creator, length, format, description, catalog record