Studebaker, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Studebaker D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hmm, it says here, "Let the product do the sell." 0:01 That makes sense. 0:06 Let the product do the sell. 0:07 When a customer comes in- 0:09 - We'd like to see- 0:11 - The big new Studebaker. 0:12 - Well, this is it. 0:14 The President Classic. 0:16 - Has it got- 0:17 - Craftsmanship with a flare? 0:18 - My dear lady, 0:19 it is craftsmanship with a flare. 0:21 Oh, well, what I mean to say is, 0:24 what you will need is a demonstration. 0:26 You really have to see this car on the road. 0:28 [Salesman] There, just look at those lines. 0:31 Bigger, longer, wider. 0:33 Distinctively smart from any angle. 0:36 Husband Well, it's certainly handsome, 0:39 but does it have- 0:41 Wife A V8 engine? 0:41 - You bet it does. 0:43 And with 210 horsepower 0:43 to give you more of that go, go, go. 0:45 - Well, I like the- 0:47 - Interior too, especially that big speedometer. 0:48 - We call that the Cyclops Eye speedometer, 0:51 reads quick and easy. 0:54 - Well- 0:55 - It's a deal. 0:56 - And what a deal. 0:59 For the best deal you can get is at your Studebaker dealers. 1:01 Where you get the best deal in a new car, 1:04 the best deal in the certified used car. 1:06 For the best used car, 1:09 ABC, Always Buy Certified. 1:10 And don't forget, 1:13 be sure to see the big new choice 1:15 in the low price field, 1:17 the big new Studebaker. 1:18 ♪ Big new ♪ 1:21 ♪ Big new Studebaker ♪ 1:22 ♪ See your dealer today ♪ 1:25