Studebaker 1957 Golden Hawk and Station Wagon, 1956-1957

Genre: Commercial

Year Published: 1956 to 1957

Creator: Studebaker D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Any moment now, the car 0:01 everyone is already talking about Studebaker '57 0:02 will make this formal coast to coast television debut, 0:05 and here it comes, Studebaker '57, top styling 0:08 and engineering and a dazzling new line of cars and trucks. 0:12 Now, you can see why this year Craftsmanship makes 0:15 the big difference in the low price field. 0:18 Let's get a closer look 0:21 in the quiet of our own private showroom. 0:22 Here's the '57 Golden Hawk, from the smart exclusive look 0:24 of the smooth, sleek hood to the fabulous flying fins 0:29 at the rear. 0:32 Exclusive slipstream styling gives you the feeling 0:33 of flight, even at a standstill. 0:36 Now, for some newsreel action film of Studebaker '57 on go. 0:39 Here's the Golden Hawk living up to its reputation 0:43 as America's first family sports car 0:46 with room for five. 0:48 Only American car with supercharged power, 0:49 extra power when you need it, economy at regular speed. 0:52 This is the outstanding sedan in the low price field, 0:56 Studebaker's precedent classic. 1:00 From the gleaming new wrap-around grill 1:02 to the striking sweep of the new tail lights, and rear deck, 1:04 you will find craftsmanship in every detailed. 1:07 New variable rate front springing 1:11 plus the longest wheel base in its class 1:12 give you Studebaker's own luxury level ride. 1:15 And here is Studebaker's brilliant new contribution 1:18 to all around living the Broadmoor 4-Door Station Wagon. 1:21 Exclusive utility styling, the combination of beauty 1:25 and utility that gives you a big car comfort 1:28 for family chores and fun. 1:31 And with it, twin traction and important extra 1:33 for this practical beauty optional 1:36 of all Studebaker V8 this year. 1:38 Studebaker '57 with its pledged to you 1:40 for the kind of craftsmanship 1:44 that has kept it first in quality for more than 100 years. 1:45 Yes this year, craftsmanship makes the big difference 1:50 in the low price field. 1:53 See Studebaker '57 now. 1:55 Now, back to Chet Huntley. 1:58