Studebaker, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Studebaker D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (Gong sounds) 0:00 Narrator It's big. It's new. 0:01 It's the big news in the low price field. 0:05 The big news Studebaker. 0:08 Look at it. 0:10 Imagine yourself at the wheel of a big news Studebaker. 0:11 Just imagine, 0:15 luxury you can afford. 0:16 Come, see the standout car in the low price field, 0:18 as Studebaker brings you craftsmanship with a flair. 0:22 (lighthearted music) 0:25 See this big news Studebaker President V8, 0:27 truly distinctive with its look of sculptured steel. 0:30 Inside, luxurious comfort and style. 0:34 Outside, the bold important look. 0:37 So perfectly suited to modern tastes. 0:40 Dream, once again, of craftsmanship with a flair. 0:43 And see the Golden Hawk, 0:46 star of Studebaker's fabulous new sports car series. 0:49 Here, you see sports car styling and performance 0:53 combined with family-size, big car convenience. 0:56 Go ahead. Get in. Look at that soundproof ceiling 0:59 and exclusive flight view instrument panel. 1:04 See how five passengers ride comfortably, safely, 1:07 in a beautifully finished interior. 1:11 All this in five grade Studebaker series, 1:14 featuring craftsmanship with a flair 1:17 to make Studebaker the standout car 1:20 in the low price field. 1:22 See the big news Studebaker 1:24 at your Studebaker dealers now. 1:26 (lighthearted music fades) 1:29