Studebaker, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Studebaker D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: >> All right, all right, 0:01 children, order in the class. 0:03 Gloria, give me a sentence with 0:05 the words "big" and "new." 0:08 >> Studebaker. 0:11 >> Studebaker? 0:12 >> Uh-huh. 0:13 Studebaker'’s a big new choice in 0:14 the low-price field. 0:16 >> Studebaker? 0:18 Hmm, well, all right. 0:19 Show me. 0:20 >> ANNOUNCER: Look at this 0:23 beautiful big new President 0:24 Classic. 0:26 V8 of distinction. 0:27 The roomiest, most luxurious 0:28 sedan in its class, with 210 0:29 horsepower. 0:31 Just one of the many magnificent 0:32 examples of Studebaker 0:34 craftsmanship with a flair. 0:35 Here'’s another, the Commander 0:37 two-door sedan. 0:39 With that same rich look of 0:40 sculptured steel. 0:42 Takeoff torque gets you away 0:43 with the big new sweepstakes 0:45 engine, the kind that has made 0:46 Studebaker a consistent winner 0:47 in the mobile gas economy line. 0:49 Meet the Commander four-door, a 0:51 big car in every way but price. 0:52 Big in style, big in 0:54 performance, big in savings. 0:55 Studebaker'’s safety award 0:57 craftsmanship runs throughout 0:58 the line. 1:00 Every single Studebaker brings 1:01 you exclusive Safe Lock door 1:02 latches, Safety Action brakes 1:03 for safe, sure handling on the 1:05 highways. 1:07 >> All right, children, I stand 1:09 convinced. 1:10 Class dismissed. 1:11 And for you parents, your 1:12 assignment is to see for 1:15 yourselves why the big new 1:17 choice in the low-price field is 1:18 the big new Studebaker. 1:19 >> ♪ Big new 1:22 big new Studebaker 1:23 ♪ See your dealer today. ♪ 1:25