Studebaker, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Studebaker D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hello, Gene Raymond again. 0:00 Tonight we've got some pictures taken out here in Hollywood 0:03 to show you just what makes Studebaker 0:06 the big new choice in the low-price field. 0:08 Watch this car in action. 0:12 You can see immediately that Studebaker 0:13 offers a big new choice in styling. 0:15 The one car in it's field that's really new. 0:18 With a big and powerful looking new grill. 0:21 A new rear deck, changed completely. 0:24 Here is craftsmanship with a flair. 0:27 Take the wheel and you learn that Studebaker 0:30 gives you a big new choice in power and performance. 0:31 You're looking at 210 horsepower that runs on chicken feed. 0:35 All the go you need for today's driving. 0:39 A new choice in styling, a new choice in performance, 0:41 and a choice of 16 big new models. 0:45 That's what makes Studebaker the big new choice 0:48 in the low-price field. 0:50 And that same choice carries over to Studebaker's 0:51 full line of powerful Transtar trucks. 0:54 No other trucks bring you so many exclusive features 0:56 so vital to top truck performance. 0:59 I want you to see this amazing Studebaker first. 1:01 Twin traction, watch how it works. 1:04 With one wheel axle deep in mud 1:08 this truck should be stuck, but look, 1:10 twin traction automatically delivers all the power 1:13 to the wheel that's free and out you go. 1:15 Twin traction, an engineering first by a Studebaker. 1:17 Remember, for a big and really new choice 1:22 in cars and trucks, see your Studebaker dealer. 1:24 Arrange for a demonstration drive tomorrow. 1:27