Studebaker, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Studebaker D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (pleasant music) 0:00 Narrator Here comes the big news in the low-price field. 0:01 The big, new Studebaker, 0:03 bringing you craftsmanship with a flair. 0:05 Studebaker. 0:09 All new, with its look of sculptured steel. 0:10 Longer, wider, bigger. 0:14 All new, from its handsome grill to its broad rear deck. 0:17 Distinctive from any angle. 0:20 Craftsmanship with a flair, 0:23 inside as well as out. 0:25 Here's deep cushion comfort 0:27 with striking two-tone washable vinyl fabrics. 0:28 Sound-conditioned riding under a soundproof ceiling, 0:32 and the flight-style instrument panel 0:35 featuring the exclusive 0:37 easy-reading Cyclops Eye speedometer. 0:39 On the road, performance to satisfy 0:43 the most particular demands 0:45 for power, for safety. 0:47 Quick through safe stops when you need them 0:50 with Studebaker's exclusive new heavy-duty brakes. 0:52 And with Studebaker you've five great series 0:56 to choose from: three big new station wagons, 0:58 three big new Champions, 1:02 four big new family-sized sport cars, 1:04 three big new Commanders, 1:08 and three big new Presidents. 1:10 Your big new choice in the low-price field 1:13 is the big new Studebaker. 1:16 ♪ Big new, big new Studebaker ♪ 1:19 (singers whistle) 1:22 ♪ See your dealer today ♪ 1:24