Studebaker, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Studebaker D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Here they come. 0:00 The safest cars in America. 0:02 The magnificent Studebaker President V8 0:04 and the famous Studebaker Commander V8. 0:07 First in safety in their field 0:10 as judged by Car Life Magazine. 0:12 This leading publication in the automotive field ran 0:15 a wide open competition 0:17 on all 35 cars and production in America 0:19 and here's the result. 0:22 Henry Scharf, publisher of car life presents 0:24 the safety award to Harold Churchill, 0:27 general manager of Studebaker. 0:29 And just what are the features that make Studebaker safest? 0:31 Let's ask Studebaker engineers. 0:35 Starts with that suspension system built 0:38 for your comfort and safety. 0:40 Lets you keep control 0:43 even under extreme conditions. 0:44 Look at that steering, good and tight. 0:46 With careful balance of car weight 0:49 so you will have positive handling. 0:51 And with more brake lining per pound a car, 0:53 Studebaker beats them all for safe, sure stops. 0:56 Engine too. 1:00 Studebaker has power 1:01 and the torque to pull you out of trouble. 1:03 And the more you can see, the safer you are. 1:06 How's this for visibility? All around visibility? 1:09 Yes and that's the only part of the story. 1:14 You owe it to yourself and your family 1:17 to get the whole story. 1:18 Safest cars in America in their field. 1:20 See them at your Studebaker dealers right now. 1:24