Studebaker, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Studebaker D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (Upbeat music) 0:00 - It's big. 0:07 It's new. 0:09 It's the big news in the low priced field. 0:10 The big new Studebaker. 0:13 Look at it. 0:16 Imagine yourself at the wheel 0:18 of a big, handsome, new Studebaker. 0:20 Just imagine. 0:23 Luxury you can afford. 0:24 Come see the stand out car 0:26 in the low priced field. 0:27 It's the most exciting new concept 0:29 in automobiles. 0:31 Craftsmanship with a flair. 0:32 To bring you this new big Studebaker President V8. 0:35 Here indeed is a car to dream about. 0:39 Truly distinctive, with it's look of 0:42 sculptured steel. 0:44 Inside luxury unequaled. 0:46 Matching two-tone colors in washable 0:49 vinyl fabrics. 0:51 Exclusive flight style instrument panel, 0:52 and roominess that means true comfort. 0:55 From any view, 0:58 you see the smart sweep of it's lines. 0:59 Bigger, 1:02 longer, 1:03 wider. 1:05 A bold important look so perfectly suited to 1:06 modern tastes. 1:09 Dream once again of craftsmanship with a flair 1:11 and see the Golden Hawk, star of Studebaker's 1:14 fabulous new sports-car series, 1:17 pace setters for style and performance. 1:19 Go ahead, get in. 1:23 See how Studebaker's Golden Hawk sets the pace 1:25 for interiors too, with smartly functional 1:28 sound proof ceiling, 1:31 decorator keyed colors, and fabrics. 1:33 Specially designed flight-view 1:37 instrument panel. 1:39 It's the only five passenger sports-car 1:41 in volume production. 1:44 And now let's talk performance. 1:45 Put her in gear, let her roll, 1:47 and open her up. 1:49 Now that's what we mean by sky power performance. 1:52 And with all five big new Studebaker series to 1:56 choose from. 1:58 Three magnificent new Presidents. 2:00 Three big new Commanders. 2:03 Three handsome new Champions. 2:04 Three big roomy Station Wagons. 2:07 And four sensational new Studebaker Hawks. 2:09 And all bearing the stamp of 2:12 Craftsmanship with a flair to make 2:14 Studebaker the stand out car, 2:16 in the low priced field. 2:18 Be a stand out yourself at the wheel 2:20 of a big new Studebaker, 2:23 at your Studebaker dealers now. 2:25