Studebaker, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Studebaker D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (bright music) 0:00 Narrator Here comes the big news, the happy news. 0:02 The big news in the low price field. 0:06 (balloon popping) 0:08 It's the big new Studebaker. What makes Studebaker the standout car 0:12 in the low price field? 0:14 Craftsmanship with a flair. 0:16 Come see how Studebaker brings you 0:19 the most exciting new cars of the year. 0:20 Come in and see new styling, new power, 0:24 completely different lines. 0:28 Meet the big new President classic 0:30 with a bold new front end to add important strength 0:32 to Studebaker's car of distinction among V8s. 0:36 (romantic orchestral music) 0:40 Big and solid, yet so sleek and graceful. 0:43 (bright whimsical music) 0:46 The touch of the master stylist flows 0:48 from headlight to taillight, 0:50 from every angle, coming and going. 0:53 (bright music) 0:56 And here, a bold new series of four brilliant 0:59 Studebaker sports cars, 1:02 starring the amazing Golden Hawk, 1:03 a thrilling new kind of automobile, 1:05 sports car and family car in one. 1:07 Here's tomorrow's sports car styling and performance 1:10 combined with family sized big car convenience. 1:13 Five passengers ride comfortably and safely relaxed 1:16 in this richly finished interior, 1:19 upholstered in luxury fabrics with sound conditioned ceiling 1:21 and the new flight view instrument panel. 1:25 (bright whimsical music) 1:28 The Golden Hawk, a true example 1:30 of Studebaker's craftsmanship with a flair, 1:32 craftsmanship you can see in every model. 1:35 In this President, sculptured steel exterior, 1:38 and its smartly designed roomy interior, 1:40 deep cushions, washable vinyl fabrics in matching two tones 1:43 and the flight style instrument panel, 1:46 with the amazing Cyclops Eye Speedometer. 1:49 Yes, comfort you can afford. 1:52 Luxury you'll be proud to own. 1:54 Yours in five great Studebaker series. 1:56 Three magnificent new Presidents, 2:00 three big new Commanders, 2:02 three handsome new Champions, 2:04 three roomy new Station Wagons, 2:07 and four sensational new Studebaker Hawks. 2:09 They're at your dealers now. 2:12 Come in and see craftsmanship with a flair. 2:15 See for yourself why the standout car 2:18 in the low price field is the big new Studebaker. 2:21 See it at your dealer right away. 2:25 (triumphant music) 2:28