Shulton: That's My Color! Hair Color Shampoo, 1960s

Year Published: 1960s

Creator: Shulton D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: >> You named it. 0:02 (cheers and applause) 0:03 That's My Color. 0:07 We didn't name it, you did. 0:08 That's My Color-- new, 0:10 permanent, shampoo-in hair color 0:12 from Tecnique. 0:14 Every woman who tried it said: 0:16 >> That's me-- that's my color! 0:18 >> That's My Color really covers 0:20 gray. 0:22 >> That's my color! 0:23 >> Such a natural blonde; not 0:24 brassy. 0:26 >> That's my color. 0:27 >> Pick brown, you get brown-- 0:29 no funny reddish look. 0:31 No nasty surprises with That's 0:33 My Color. 0:34 No guesswork-- you don't even 0:36 have to pretest the color. 0:37 That's My Color always gives you 0:40 perfect color-- the color you 0:41 want. 0:42 So whether you want to lighten, 0:44 darken, or cover gray, get 0:46 That's My Color. 0:49 It's the new permanent 0:51 shampoo-in that always gives you 0:52 the color you want, and it's so 0:53 easy. 0:56 That's My Color-- new, from 0:57 Tecnique. 0:59

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