Shulton: That's My Color! Hair Color Shampoo, 1960s

Year Published: 1960s

Creator: Shulton D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music) 0:01 Woman Hey, that's me. It's so natural. 0:02 Oh, that's me. 0:04 It's the color I've always wanted. 0:05 Mm, that's me. 0:07 That's My Color! 0:11 - That's My Color. 0:12 New permanent shampoo in hair color 0:14 from Technique. 0:16 Now it's easy to go several shades lighter or darker. 0:17 That's My Color always gives you perfect color. 0:20 Everyone's talking about it. 0:23 Woman That's My Color. 0:27 My hair used to be a sort of nothing color. 0:28 But now, I'm a real blonde. 0:31 And it's so soft and natural. 0:33 Woman That's My Color. 0:37 It covered all my gray, right down to the roots. 0:38 Woman That's My Color. 0:43 I picked brown, and that's what I got. 0:44 Brown. Without that funny reddish look. 0:46 - It's so easy with That's My Color. 0:49 Hair color so right for you, 0:51 you'll say, "That's me. 0:52 "That's my color." 0:54 New permanent shampoo in hair color, 0:56 from Technique. 0:57

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