SC Johnson: Shout Floor Cleaner, 1970s

Year Published: 1970s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Introducing new Shout, 0:01 the astonishing new heavy-duty floor cleaner that 0:03 (railroad crossing bells chiming) 0:05 stops in time to save your wax shine. 0:06 Most all-purpose cleaners don't have stop action formulas, 0:09 so as they work on the dirt, they dull the wax shine. 0:12 But new Shout's exclusive stop action formula 0:15 cuts through tough grime, yet 0:18 (railroad crossing bells chiming) 0:19 stops in time to save your wax shine. 0:20 Even full strength on extra tough spots, Shout's better. 0:23 See? 0:27 Both cleaners used full-strength cut through the grime, 0:28 but only new Shout saves the shine. 0:31 New Shout floor cleaner from Johnson wax, 0:33 the people who know most about floor care. 0:36

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