SC Johnson: Glade Air Freshener, 1950s-1960s

Year Published: 1950s to 1960s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer This is an incense burner. 0:01 People once thought it killed unwanted odors, 0:03 when really they were only hidden by the incense smell. 0:05 And today, most air deodorants use the same old trick. 0:08 - But now, from the makers of Johnson's Wax, comes Glade. 0:12 The new air freshener that actually 0:16 does destroy odors. 0:18 Makes indoor air fresh as all outdoors. 0:20 Let me show you just how different Glade really is. 0:24 As you know, most household odor problems 0:27 occur in these areas. 0:30 Now, old style products, simply try to hide such odors 0:32 under a heavy cover up perfume that hangs on and on. 0:35 But new Glade literally destroys odors. Like this. 0:39 And its own light fragrance quickly disappears. 0:44 So, freshen and every problem room daily with Glade. 0:48 And of course the second can of Glade in 0:52 the medicine cabinet is a good idea. 0:54 You'll be glad you used Glade. 0:57

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