SC Johnson: Shout Floor Cleaner, 1960s

Year Published: 1960s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Introducing new Shout, 0:01 the astonishing new heavy duty floor cleaner 0:03 that stops in time to save your wax shine. 0:05 It's a great new idea from Johnson wax. 0:09 Most all purpose cleaners don't have stop action built 0:12 into their formulas, and that's why 0:14 as they work on the dirt, 0:16 they smear and dull the wax shine. 0:18 But new Shout, with its exclusive stop action formula 0:20 is specially made for cleaning wax floors. 0:23 See for yourself. 0:26 New Shout floor cleaner cuts through tough grime 0:27 but stops in time to save your wax shine. 0:30 Even full strength on extra tough spots, 0:35 Shout's better. 0:37 See, both cleaners used full strength cut through the grime 0:38 but only new Shout saves the shine. 0:42 Try Shout, the astonishing new heavy duty floor cleaner 0:45 that cuts through tough grime, 0:48 but stops in time to save your wax shine. 0:49 New Shout floor cleaner from Johnson wax, 0:54 the people who know most about floor care. 0:57

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