SC Johnson: Pledge and Klear Paste Wax, 1960s

Year Published: 1960s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Man In the time it takes to change records, 0:00 Pledge and your dust cloth can clean and wax 0:03 the top of this cabinet. 0:05 Watch. 0:06 Woman Just spray, 0:08 and dust! 0:10 Johnson's Pledge gives wax beauty instantly as you dust. 0:11 Picks up dirt, smudges, fingerprints that ordinary 0:15 dusting can't touch. 0:18 Man All done. 0:19 And look, 0:20 Pledge left a real wax shine that dried instantly. 0:21 - And the more often you use Pledge, 0:24 the better your furniture looks. 0:26 Man Try Johnson's Pledge. 0:28 Another shining idea from Johnson's Wax. 0:29 (tapping on glass) 0:32 - This glass is so clear, 0:35 it lets the real beauty of this room show through. 0:37 And the real beauty of your floor shows through 0:40 with Klear Floor Wax, 0:43 because Klear dries clear as glass, never yellows. 0:44 Most ordinary waxes is turn yellow on your floors 0:48 like this tinted glass. 0:51 Klear dries clear as this clean glass, 0:52 never yellows. 0:55 Klear, created by Johnson's Wax. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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