SC Johnson: Pledge, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Honey! 0:00 - Huh? - You're getting the blurs. 0:01 - Yeah, I thought I was coming down with something. 0:02 - Not you, the table! 0:04 - What? 0:06 - See what your polish did. 0:06 - I look blurry! 0:07 - Not enough shine to get the blurs. 0:08 Watch, I'll dust with Pledge. 0:11 - What's the difference? 0:12 - Watch! 0:13 Pledge gives you a clearly more beautiful shine. 0:14 So you get the beauty of the woods, not the blurs. 0:17 - Hey, Pledge shines better! 0:20 - So will the table, when you've finished dusting it. 0:22 - Oh. 0:24 Announcer Pledge, get the beauty, not the blurs, 0:25 every time you dust. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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