SC Johnson: Pledge, 1970s

Year Published: 1970s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (soft music) 0:01 Narrator I'll never forget Mama. 0:04 How she used to rub the furniture 0:07 with Johnson's Paste Wax. 0:09 She'd rub and rub, 0:11 and I'd ask her,... 0:13 - Why do you rub so much, Mama? 0:14 Narrator And she'd say,... 0:17 - The more you rub, the more beautiful your furniture glows. 0:18 Yes? 0:23 (soft music) 0:24 - Yes, Mama. 0:27 Now I want my furniture to look as beautiful as Mama's. 0:29 So every time I dust, 0:33 I use Pledge from Johnson's wax. 0:34 (soft music) 0:36 Pledge gives you the beauty 0:39 of paste wax with none of the work 0:40 every time you dust. 0:42 It's that easy. 0:45 And the more you use Pledge, 0:47 the more beautiful your furniture glows. 0:50 Yes, mama. 0:53 Announcer With Pledge, you get the beauty 0:54 of paste wax every time you dust. 0:56

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