SC Johnson: Pledge, 1970s

Year Published: 1970s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I love wood furniture. 0:01 That's why I've designed and built furniture 0:03 like this for myself and people all over the country 0:04 most of my life. 0:07 This crib I made for my daughter when she was born. 0:08 This dining set over 20 years ago. 0:11 Looks great, doesn't it? 0:13 That's because I always gave it the rubbed-in beauty 0:14 of paste wax. 0:16 But Johnson Wax showed me how to get rubbed-in beauty 0:18 a new, easy way 0:20 with new Pledge. 0:22 New Pledge now has an enriched formula 0:24 containing key ingredients found in Johnson Paste Wax. 0:26 The top of this table was rubbed 0:29 with paste wax for 12 long minutes 0:30 and a lot of muscle. 0:32 Now, I'll spray this dusty server with new Pledge. 0:34 (spray can sprays) 0:37 See how it picks up the dust 0:40 and brings out the natural beauty of the wood? 0:41 It gives that deep, soft glow 0:43 of rubbed-in, paste-wax beauty. 0:45 (tongue clicks) 0:48 (George knocks) 0:49 Take my word for it. 0:50 It's a dead ringer for the paste-wax shine. 0:51 So for the rubbed-in beauty of paste wax instantly, 0:54 use new Pledge every time you dust. 0:57

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