SC Johnson: Pledge, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - I got your furniture polish. 0:01 - Oh great, I just ran out halfway through this table. 0:02 I don't dust with Pledge. 0:06 - Oh no. 0:07 - Oh, it doesn't matter, they're all the same. 0:08 Narrator No, they aren't. 0:10 Pledge gives you a more beautiful shine 0:11 so you get the beauty of the wood, not the blurs. 0:13 - Honey, Pledge shines better. 0:16 Look my old Polish. 0:18 - Hey, I look blurry. 0:19 - And that's pledge. 0:21 - Now that's beautiful. 0:21 My Pledge shines better. 0:24 - Your Pledge. 0:25 - Your Pledge. 0:26 Narrator Get the beauty, not the blurs. 0:27 Every time you dust. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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