SC Johnson: Pledge, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Ladies, you can get hand-rubbed wax beauty 0:01 like this instantly with new enriched formula Pledge 0:04 from Johnson Wax. 0:07 Now, I've rubbed this table with paste wax for five minutes 0:09 and I'll spray this one with new Pledge. 0:13 It has two natural waxes found in Johnson Paste Works. 0:18 See a difference? 0:22 I can't. 0:24 Use new Pledge, Lemon or regular, 0:25 for hand-rubbed wax beauty instantly. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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