SC Johnson: Pledge, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - This exquisite piece of Chinese porcelain 0:02 will show you something you've never seen before, 0:04 the difference between dusting with Pledge 0:06 and a well-known polish. 0:09 If this polish had enough shine, 0:11 you'd see a clear reflection, but its reflection's blurry. 0:13 Now watch Pledge. 0:16 Pledge shines better. 0:18 See the beautiful difference? 0:19 The difference is clear. 0:21 Pledge has a more beautiful shine. 0:22 It's clearly the more beautiful way to dust. 0:24 Pledge, clearly, the more beautiful way to dust. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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