SC Johnson: Pledge, 1970s

Year Published: 1970s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (sound of thunderstorm) 0:00 - I got your polish. 0:01 - Great! I ran out halfway through this table. 0:02 I don't dust with Pledge. 0:05 - Oh, no! - It's okay, they're all the same! 0:07 Announcer No, they aren't. 0:09 Pledge has three natural polishers, 0:10 specially blended by Johnson Wax 0:12 for a more beautiful shine than any other polish. 0:14 - Honey, Pledge is different. 0:17 - What do you mean? 0:19 - That's my old polish. 0:19 - Yeah? - And that's Pledge. 0:21 - Hey, that's beautiful! My Pledge shines better. 0:24 - Your Pledge? 0:26 Announcer Pledge. The more beautiful way to dust. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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