SC Johnson: Pledge, 1970s

Year Published: 1970s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Is Sarah coming for dinner? 0:01 - Yeah. 0:02 - Good. 0:03 Let's neaten up. 0:04 - I'll dust the table. 0:05 - No, stop. 0:06 You have to use Pledge. 0:07 - Why? 0:09 - Well, would you polish your car with just a dry cloth? 0:09 - No, it would scratch. 0:12 - Well, it's the same with furniture. 0:13 Narrator Look, dust, 0:15 dust has sharp, gritty edges. 0:17 With a dry cloth, dust scratches and dulls the shine. 0:19 But see how Pledge picks up the dust 0:23 and leaves a glowing wax shine. 0:25 - I shined everything with Pledge. 0:28 - Except your guitar, it's so dusty. 0:30 - No, you have to use Pledge. 0:32 Narrator Dry dusting scratches the shine, 0:35 but Pledge restores the shine every time. 0:36

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