SC Johnson: Pledge, 1970s

Year Published: 1970s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I love wood furniture. 0:01 That's why I've designed and built furniture like this for 0:03 myself and people all over the country, most of my life. 0:05 This crib, I made for my daughter when she was born. 0:08 This dining set over, 20 years ago. 0:11 Looks great, doesn't it? 0:13 That's because I always gave it the rubbed in beauty 0:14 of paste wax. 0:16 But Johnson wax showed me how to get rubbed in beauty, 0:18 a new, easy way with new pledge. 0:20 New pledge now has an enriched formula 0:24 containing key ingredients found in Johnson paste wax. 0:26 The top of this table was rubbed with paste wax for 0:29 12 long minutes and a lot of muscle. 0:31 I'll spray this dusty server with new pledge. 0:35 See how it picks up the dust and brings out 0:40 the natural beauty of the wood. 0:42 It gives it that deep, soft glow of 0:43 rubbed in paste wax beauty. 0:45 Take my word for it. 0:50 Its a dead ringer for the paste wax shine. 0:52 So, for the rubbed in beauty of paste wax instantly, 0:54 use new pledge every time you dust. 0:57

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