SC Johnson: Pledge, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - I always gave the furniture I built 0:01 rubbed in paste wax beauty 0:03 but now I get paste wax beauty instantly 0:04 with new Pledge. 0:07 This table was rubbed with paste wax 0:09 for 12 minutes and a lotta muscle. 0:10 Now I'll dust this one with new Pledge. 0:12 (spray hissing) 0:14 Ya know Pledge now has an enriched formula 0:16 containing key ingredients found in Johnson paste wax. 0:18 (knocking) To me it's a dead ringer 0:22 for the paste wax shine. 0:24 So for the rubbed in beauty 0:25 of paste wax instantly dust with new Pledge. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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- SC Johnson: Jubilee, 1950s-1960s (1950s to 1960s) · SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)
- SC Johnson: Glade Air Freshener, 1950s-1960s (1950s to 1960s) · SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)
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- SC Johnson: Glade Air Freshener, 1950s-1960s (1950s to 1960s) · SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)
- SC Johnson: Glade Air Freshener, 1950s-1960s (1950s to 1960s) · SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)
- SC Johnson: Glade Air Freshener, 1950s-1960s (1950s to 1960s) · SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)
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