SC Johnson: Pledge, 1960s

Year Published: 1960s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Dear friends, 0:01 we are calling on Miss Winnie Finster 0:02 to see how she keeps things spotlessly clean. 0:05 - Are you one of those nuts who wants to 0:09 wash my laundry on TV? 0:11 (audience laughs) 0:13 - Indeed not, madam, 0:15 I just want to solve your dusting problem. 0:16 - Well dust off, Charlie, this was good enough for grandma 0:18 and it's good enough for me. 0:22 - Well it's okay of course 0:26 if you just want to push the dust around, 0:27 but Johnson's Pledge gives wax beauty instantly 0:29 as you dust. 0:32 Now you simply spray and dust. 0:34 Pledge picks up stains, smudges, fingerprints 0:37 and puts down a real wax shine that dries instantly. 0:40 And then of course, for any tricky places, 0:44 like that beautifully carved filigree. 0:47 (audience laughs) 0:50 This one here. 0:52 All you have to do is... 0:54 (audience laughs) 0:55 you just, uhh, spray the cloth first and then dust. 1:02 Spray the cloth first and then dust. 1:12 Now, don't you think that's putting everything 1:13 into a nutshell, Miss Finster? 1:16 - What'd you say, honey? 1:18 - I'd say... 1:19 (audience laughs) 1:20 I'd say, don't you think 1:21 that's really putting everything into a nutshell? 1:22 - I don't know, I've never been in one! 1:25 (audience laughs and claps) 1:26

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:10:45