SC Johnson: Pledge, 1960s

Year Published: 1960s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (playful music) 0:03 Narrator Good furniture resents being dusted 0:10 with only a dust cloth. 0:12 A dust cloth alone can't pick up smudges, fingerprints. 0:14 Doesn't really clean. 0:17 Don't give up. 0:21 Discover Pledge. 0:23 Johnson's Pledge. 0:25 Good furniture can't resist it. 0:28 (playful music) 0:31 Just spray and dust. 0:35 Pledge cleans as it waxes. 0:36 Leaves the glowing hard wax shine 0:38 that protects as it beautifies. 0:40 Does it on leather, vinyl, anything dustable. 0:42 So do, do use Johnson's Pledge whenever you dust. 0:45 Your furniture will love you for it. 0:51 Pledge, for waxed beauty instantly as your dust. 0:54 Every time you dust. 0:58

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