SC Johnson: Pledge, 1960s-1970s

Year Published: 1960s to 1970s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Welcome ladies to the workshop. 0:01 You know, for over 25 years 0:03 I've been designing, building, finishing 0:05 and refinishing furniture for folks all over the country. 0:07 I love wood, with a hand rub shine. 0:10 That's why I've always used Paste Wax. 0:14 But the people from Johnson Wax 0:17 showed me how to get hand rubbed, wax beauty instantly. 0:19 With this, new enriched formula Pledge, no? 0:23 (Laughter) 0:27 You bet. A new pledge has two natural waxes 0:28 found in Johnson paste wax. 0:31 Let me show you how it works. 0:33 This table was rubbed with paste wax 0:34 for five minutes and a lot of muscle. 0:36 Now I'll spray this top with new Pledge. 0:39 See how it brings out the natural beauty of the wood, 0:44 gives it that deep, soft glow of hand rubbed wax beauty. 0:47 Notice any difference? I can't. 0:51 Use new Pledge Lemon or Regular, 0:54 for hand-rubbed wax beauty instantly every time you dust. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:34:28