SC Johnson: Pledge, 1950s-1960s

Year Published: 1950s to 1960s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (alarm blaring) 0:00 - You ain't seen nothing yet. 0:02 - No, no, you haven't seen nothing yet. 0:04 - They really mean you haven't seen anything yet, 0:07 not til you've seen Pledge, 0:10 the completely new kind of product 0:12 for waxed beauty instantly as you dust. 0:14 Look, dusting the usual way 0:18 removes only the dust from this table, 0:20 not the smudges and fingerprints. 0:22 Now we'll use Pledge. 0:26 Just spray it on and then dust. 0:29 Pledge cleans the surface, and waxes it just as fast. 0:32 And this beautiful finish is hard and dry. 0:37 You can use Pledge practically everywhere you dust. 0:42 On tricky surfaces, spray your cloth first, then dust. 0:45 For the first time dusting really gets you somewhere. 0:48 You have real waxed beauty to show for it. 0:52 - You'se oughta try Pledge. 0:54 - You'se should try Pledge. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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