SC Johnson: Lemon Pledge, 1960s-1970s

Year Published: 1960s to 1970s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You're early! 0:01 - I know. 0:02 Finished my shopping, thought you could some help. 0:03 - Oh, could I. 0:05 The bridge club will be here any minute 0:06 and I'm just not ready. 0:07 - Relax, I'll finish dusting. 0:09 - Thanks. 0:11 - But you have to try out this Lemon Pledge I just bought. 0:11 - Pledge comes in lemon too? 0:14 - Uh-huh. (woman humming) 0:17 - Hey, look at it go. Cleans brighter than ever before and does it so fast. 0:21 Beautiful. Look at that shine. 0:24 No waxing. 0:26 The girls will think I've been waxing all day. 0:28 - And with Lemon Pledge, all I did was dust. 0:30 Guest We're here! 0:33 Announcer For waxed beauty instantly as you dust, 0:34 every time you dust, Pledge, lemon or regular. 0:36

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:34:27