SC Johnson: Klean 'n' Shine, 1960s-1970s

Year Published: 1960s to 1970s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Morning, Madam. We're Klean. 0:01 - And Shine. 0:03 - We're new from Johnson. 0:03 - How do you do? 0:05 - Do, we're the foam that cleans 0:06 - and shines 0:07 - almost everything in the house. 0:09 - But everything's different! 0:10 - Not to us! We do chrome, tile, 0:11 glass, 0:15 - Vinyl, 0:16 wood, 0:16 Klean spray us on, wipe us off. 0:17 See the dirt I take off Madam? 0:21 Shine See the shine I leave? 0:23 - Refrigerators too? 0:25 - I clean... 0:26 - And I shine. 0:27 - Even mirrors 0:28 - Uh huh, we clean and shine mirrors. 0:29 - Vinyl upholstery 0:32 - Shiny metals 0:32 Klean And Shine Almost everything in your house. 0:34 Voiceover Klean and shine. 0:36 For almost everything in your house. 0:37

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John W. Hartman Center for Sales Advertising & Marketing History

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