SC Johnson: Johnson's Wax Convertible, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Johnson's Wax brings you for the first time 0:04 complete and automatic care of any floor service 0:07 in one machine. 0:10 The exclusive new Johnson's Wax Convertible. 0:12 The convertible cleans floors as it waxes them, 0:15 it polishes floors, it scrubs floors 0:18 and now it's even dry cleans rugs. 0:20 Four big jobs. 0:23 And the convertible does them all from wall to wall. 0:25 Now here's how it cleans floors as it waxes them 0:29 with beauty floor cleaning wax 0:32 and Johnson's exclusive throwaway pad. 0:34 So easy, it's one, two, and you're through. 0:37 One, you clean as you wax, 0:40 in just one step you've cleaned and waxed your floor 0:43 because as the wax goes on, the dirt comes off like this. 0:46 Step two, just polish with a convertible 0:50 to a lovely lasting finish. 0:53 That's it. 0:55 One, two, and you're through. 0:56 Floors like asphalt tile can be scrubbed by the convertible 0:58 with a special scrubbing brush. 1:02 Finally, this amazing machine even dry cleans rugs. 1:04 The convertible with a special rug cleaning brush 1:08 and Johnson's New Rug Cleaner will have your rug bright 1:10 and clean again. 1:13 Yes, for the first time, 1:15 complete automatic floor care in one machine. 1:16 See the convertible at your appliance dealer 1:20 or a department store. 1:22 Or for free floor care booklet 1:24 write, Johnson's Wax Convertible, Racine, Wisconsin. 1:26