SC Johnson: Glade Air Freshener, 1950s

Year Published: 1950s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Doris One heart. Whew, it's stuffy. 0:01 Woman 2 Won't be in a minute. 0:04 Doris My, that's attractive. 0:06 New cologne? 0:07 Woman 2 No. An air freshener, new Glade. 0:08 Woman 3 Pass. 0:11 I didn't know they made air freshener so pretty. 0:12 Doris Gee. I keep that out on my dressing table. 0:15 Woman 2 I do, with my hand lotion. 0:17 Doris Let's see. 0:19 My bid. 0:20 Where's the cap? 0:22 Woman 2 Isn't any, the buttons in the top. 0:23 Doris Oh, you just fit your finger here. 0:25 Woman 2 Mm hmm, and press. 0:28 Sprays where your finger points. 0:30 Woman 3 Mmm, feels cool. 0:31 And it's certainly clear the air. 0:34 Woman 2 Not stuffy now. 0:36 Doris Feels fresh. My bid. 0:37 Woman 3 Go ahead, Doris. 0:40 Doris Oh, one Glade. Ow. 0:41 (all laughs) 0:44 Male Narrator One Glade, all new Glade mist. 0:46 New low price in four delicate new fragrances. 0:49 New Glade mist feels cool, 0:53 as it clears and freshens the air. 0:55 Guaranteed by the makers of Johnson's Wax. 0:57

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