SC Johnson: Glade Air Freshener, 1950s-1960s

Year Published: 1950s to 1960s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Good meal honey. 0:01 But you can smell it all through the house. 0:03 Phew. 0:05 Our company will sure know what we had for dinner. 0:06 - Oh no, not with this. 0:08 - Glade. 0:10 Glade? 0:11 Narrator Yes, Glade. 0:12 A new kind of aerosol air freshener 0:13 from Johnson's wax research. 0:15 GLade destroys common household odors. 0:17 Makes indoor air seem fresh as all outdoors. 0:20 (bright ding sound effect plays) 0:23 - Hey, this Glade is good. 0:25 Narrator That's because Glade is different. 0:30 You see, most room deodorizers merely cover up odors 0:32 with a heavy perfumey smell. 0:35 But Glade literally destroys odors. 0:37 It contains a harmless chemical ingredient 0:40 that neutralizes odors completely. 0:42 So always keep Glade handy. 0:45 A second can in the medicine cabinet is a good idea. 0:47 Remember, don't just hide odors. 0:50 Destroy them. 0:53 Get Glade. 0:54 Makes indoor air seem fresh as all outdoors. 0:55

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