SC Johnson: Bravo, 1960s

Year Published: 1960s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Myrtle Celdars, the day maid 0:01 at The Grand Hotel, and Hilda Gilman, 0:03 the night maid, were angry 0:05 with each other for 10 years over the darndest thing. 0:07 Every morning, Myrtle gave the floors a nice wax shine 0:11 and every night, Hilda ruined that shine 0:15 by washing it with detergents. 0:17 Then one day, Mr. Grand told Myrtle about Bravo, 0:19 the floor wax so tough detergents can't make it dull. 0:23 Now when Hilda washes Myrtle's floors, 0:27 she doesn't take the shine off. 0:29 Detergents, even the strongest ones, 0:31 can't destroy that tough Bravo brilliance. 0:33 The girls are working together now 0:36 and they're friends because they both know it takes 0:38 a strong solution of ammonia with a powdered floor cleaner 0:41 to remove Bravo. 0:44 Detergents alone can't. 0:45 - So if you're you're own day maid... 0:46 - And night maid... 0:48 Both Don't work against yourself. 0:50 Narrator Wax your floors with Bravo 0:51 then when you wash them, 0:53 you'll be taking off the dirt, but not the shine. 0:54 Bravo from Johnson WAX. 0:57

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