SC Johnson: Believe Floor Cleaner, 1960s

Year Published: 1960s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Listen, I don't care if you are my sister, 0:01 I don't believe you. 0:03 You must have waxed this floor. 0:05 - I did not. 0:06 - I can't believe it. 0:07 - You better believe it. 0:09 All I did was mop with this new Believe. 0:10 It's the most amazing floor cleaner. 0:14 Take a look, I'm just finishing up in here. 0:16 Watch. 0:19 Pour. 0:20 Mop. 0:22 - Wow. 0:24 - Squeeze. 0:25 The dirt goes in the bucket. 0:26 The shine goes on the floor 0:28 Narrator Believe's secret, two secrets. 0:32 One, powerful floor cleaning ingredients. 0:34 Two, new brightening polymers instead of wax. 0:37 Result, the floor dries clean then the polymers shine. 0:40 So your floor shines brighter than wax. 0:43 - These floors shine like new. 0:46 I'm going to try it. 0:48 Narrator Get new Believe, 0:50 amazing floor cleaner from Johnson. 0:51 Picks up holes and carries away more dirt 0:53 than leading cleaners. 0:55 Then dries to a brighter than wax shine. 0:56 - You better believe it. 0:59

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:34:19