SC Johnson: Beautiflor Floor Wax, 1950s

Year Published: 1950s

Creator: SC Johnson D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Presenter When your floors get dulled and scuffed, 0:01 can you bring back the shine 0:04 just by a light buffing with your dust mop? 0:06 You can when you use Johnson's Beautiflor. 0:09 Unlike other types of liquid wax, 0:12 Beautiflor gives your floors the shine with nine lives. 0:14 That's because Beautiflor is natural wax 0:18 with reserve shining power. 0:21 It stores up future shines 0:23 that come back again and again 0:25 with only a light rebuffing without rewaxing. 0:27 And here's something else, 0:30 you can damp mop spills and marks 0:32 and bring the shine right back without rewaxing. 0:34 In areas that get harder wear, 0:38 it's easy to give them a touch-up. 0:39 Beautiflor blends in perfectly 0:42 with hand applicator or electric polisher. 0:43 No telltale streaks to show where you patched. 0:46 And the minute you finish, it's ready to walk on. 0:49 Beautiflor never keeps you waiting. 0:51 So give your floors the shine with nine lives, 0:54 with Johnson's Beautiflor. 0:57

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