QUALITY THE WORLD OVER

[Music] Oh max darling will you please calm yourself myself you've got yourself in such a suit you're gonna be a nervous wreck before you even get near that stage at the dealer's meeting tomorrow I know Heather but I've never done this before and I'm scared of death I make an awful fool of myself in front of all this retail Wow but this new door colon is terrific and I just hate to Muppet now honey imagine how nervous mr. nails your boss probably was the first time he spoke to a groom old man nails listen that guy's got ice water her blood he's gonna be sitting there watching me with what amounts to the evil eye something terrible is gonna happen you bet it's a crisis max honey now listen to me for years you've been telling me this old legend about the McTavish clan but when things were really bad when you were in hot water up to your ears old old Tavish McTavish came down out of the path to help out the clan why don't you pretend that old McTavish is there with you tomorrow helping you out would old Tavish know about refrigerators oh wait a minute that's not a bad idea bet you know just thinking about old Terry seems to help it all ties in too because this new focal line of refrigerators would appeal to anyone with scotch blood especially old Tavish they used to say that no one ever got so much for his money well oh boy I'll do my best for the time I can't help wishing he'll be with me there tomorrow I can't help [Music] okay fellas let's go we'll take the seat we've got a good program the story on Philco refrigerator you all know Mack McTavish over here this morning he's got a presentation he wants to give us a story we all want to get this bilko is a big seller with us a line that's brought us a lot of success some manufacturers are trying to push on daddy cheap boxes again helmet on me that only runs a good business into the gutter that's not the kind of leadership we've ever gotten nor will ever get from Phil Cole Phil Coe keeps profits in the business and brings the consumer first all the improvements in the industry okay Mac come up here and tell them about Phil Phil refrigerators mm-hm gentlemen gentlemen I'm I'm very proud of this chance to talk to you this morning when you've seen this new Philco line you'll you'll agree with me that anyone would be proud of the opportunity to talk about it because these new filter refrigerators incorporate all of the things that have made Philco the leader in the industry they contain outstanding advances exclusive with Philco and they embrace the the kind of focal quality of the famous the world over and their beauty is the kind that creates a great pride of ownership now last year by retail salesman such as yourselves more Philco refrigerators were sold and any other make refrigerator now this shows the truly great acceptance on the part of the buying public for Philco and reaffirms the fact that Philco is the leader in the industry and today cocoa gives you more for your money than ever before in this new line Philco has solved the problems of excess moisture every model has the right kind of cold not the damp wet cold that causes other refrigerators to sweat and drip water all over the food Philco has the kind of coal that prevents excess moisture in every season and climate just compare these refrigerators with other wet cold makes that should be sold with a mop as an accessory the insulation in these new focal refrigerators is the latest development it's a highly efficient new type glass fiber now let me show you an example of how this fiber is used here you can see how it interlocks of the corners to keep in the cold and keep out the heat with this new treatment of insulation there's never a chance of any warm air seeping into your refrigerator because you see this interlocking keeps the insulation from slipping or sagging now remember the every model is completely new and construction and based on new principles of design the kind of design that made Philco the fastest selling refrigerator in 1949 and now for the models mr. nails has provided me with a lovely demonstrator his secretary I it's okay with you now this is the first model a 702 the greatest refrigerator for the money ever offer to the public its gleaming exterior carries on the Philco tradition of superior design it's a big 7 cubic feet 7.5 to be exact yet taking the floor space of a little 4 foot model at its low very low price it's the kind of advertising leader that will have crowds pouring into your stores ready to be sold I noticed that door latch it's the self lock latch that lets you close the door with a gentle swing just a single one of the many exclusive Philco features that have proven so acceptable to the public but let's look inside this filter seven or two because insides the big story look at that interior large and spacious with a Philco horizontal evaporator for the first time in a refrigerator that sells for under $200 but before we get to that let's look at a brand new addition to all 1950 focal refrigerators a five-speed coal control designed for every climate in the world to new speeds have been added so now no matter where you live or what season of the year your focal refrigerator will give you the perfect temperature for food preservation here is another plus feature ah just a moment ago I said this model contained a horizontal evaporator something which makes it at its size and price unique in its class our Philco is horizontal evaporator influence the design of the whole industry and made the u type evaporator is much a thing of the past as the Model T Ford no other manufacturer gives you features like this more for your money than ever before hey that's it yawns a bunny bunny bye however this is not a freezer Locker and should not be sold as such it has been designed to provide generous space for the short storage of frozen foods the ideal spot for frozen salads jello and desserts like that a place to quick chill beverages or store an extra supply of ice cubes it contains two ice trays and has a storage capacity of 28 pounds of food on the bottom of the evaporator is another new Philco exclusive feature a specially developed defrost indicator that tells you at a glance just when your Philco needs defrosting below the evaporator is another Philco first it's a combination meat pan crisper and defroster those are its principal functions however housewives all over America are going to find hundreds of other practical uses for it it can be turned into a convenient defrost receptacle because by moving the top it becomes a full-width pan or in the twinkling of an eye the top goes back on and can be convenient in place at the bottom of the refrigerator where it works for you again is a super crisper the gleaming shelves are made of sturdy steel wire hot tin dip for long hardware their sag proof corrosion and stain resistant besides all of these high-quality features this compact model 702 is another outstanding Philco value that you never see or hear the superb Philco sealed power unit the next model begins a logical progression of merchandising step ups Philco selling step ups in every price bracket there are sound reasons for the consumer to pay you a little bit more for a lot more features the new 703 illustrates how easy the setup can be but let's see what you get for your money first the easy-to-use self lock latch notice the gasket around the door before these gaskets are approved they are tested and retested in five minutes in an ozone chamber they are subjected to a test that simulates five years of use next the new efficient five-speed cold control below this a real honest-to-goodness horizontal freezer Locker pioneered and affected by Philco and copied by everyone proof positive of Phil COEs real leadership in the industry it's a real Frieza unit built right into your refrigerator a true zero zone there is room for 28 pounds of frozen foods ha ha that's a lot of food and it's a good selling point at a refrigerator at this low price becomes enough for a whole clad door of this locker is fully insulated another expensive feature in such a low-priced model beneath this is another great selling feature another Philco exclusive feature the fill cold quick chiller bringing new services to the consumer a perfect spot to keep meats but also a horizontal tray designed for many other things things that need extra cold at temperatures that range below freezing here is the ideal spot to quick chill soups and salads dessert some juices and don't forget that other new filter service the defrost indicator that takes the guess work out of defrosting the shelves are full width with one special shelf designed to take care of tall ginger-ale and milk bottles at the bottom is a single crisper glass covered to keep vegetables and fruits fresh and crisp a 703 is a big 7.5 cubic foot refrigerator yet taking up the floor space of a little 4 foot model another terrific Philco value now the next model the 704 in the sensational new focal line is another example of Philco sprog recive cell up step up method with Plus features and plus values with much much more for just a little more money inside you see the 5 speed cold control next a huge horizontal FISA Locker that holds 28 pounds of frozen foods and has four convenient easy out ice trays with a capacity of 56 big ice cubes at seven and a half pounds of ice you never have to worry about running out of ice cubes because a Philco freezes more for you faster than any other make refrigerator on the bottom of your freezer Locker again there's the defrost indicator the shelves on the 704 and every other Philco you're going to see are another example of fill goes all out effort for quality I listen to this first they're dipped in molten tin then plated with copper next they're plated with nickel and finally finished with the gleaming Chrome for protective coats that makes them far superior to the stainless steel shelving used and many other makes of refrigerators now notice too that every shelf is adjustable so that you can move them to suit your convenience here's a glass shelf that covers the newest to Philco features for 1950 a combination full with crisper and storage drawers and another Philco quality detail plastic slides for smoother operation in addition you have the famous Philco machine unit steadily built to give you years of highly satisfactory efficient quiet service maybe you've never taken the time to inspect one of these units before and I just like to take a moment to show it to you every piece of moving mechanism and this motor unit is entirely suspended within the shell every moving part is faced away from the shell which accounts for this motors reputation of quietness you'll find it much quieter than any other competitive design let's go on let's step up once more this time a step up in size to the new Philco 904 here we go again offering you more for your money the 904 is a big nine point seven cubic feet over two cubic feet larger than the 704 now let's look at the features huge horizontal freezer Locker with insulated or for easy out ice trees holding 56 cubes space for 38 pounds of frozen food 5 speed cold control the convenient quick chiller full with chrome finished adjustable shelves full with glass covered sliding crisper with new plastic slides the famous Philco sealed power unit feature after feature after feature this model is the hottest value the industry has ever seen almost a 10 cubic foot refrigerator in the floor space of an 8 almost a 10 cubic foot for the price of a night hey these refrigerators our 50 persons the next model the 906 believe it or not offers even more features more and more for your money it's super deluxe true Philco advanced design now here's another example of just little thing that shows how Philco engineers think of every detail see that proud name gleaming on the door notice the lettering the edges of those letters are bevels so there's no chance there of collecting dust it's a long door model refrigerated all the way to the floor cold from top to bottom it's a long door model that sits on its base and not on its door you can open this door without hitting your foot inside isn't even bigger freezer Locka that holds four famous Philco easy out ice trays off by themselves on a separate shelf and has a huge capacity for frozen foods but wait look at this sensational Foucault's development a great stride forward in the progress of refrigeration a combination meat storage compartment quick chiller and defrost are made of clear plastic so that you can see at a glance what's inside a meat storage compartment is sealed off from the chiller so that not only meat but desserts and things like that can be kept in the deep cold a 9:06 is another highly important Philco exclusive feature adjustable shelves with a famous center post design that enables the consumer to rearrange these shelves and thousands of wait here's a feature that Philco introduced to refrigeration which immediately became a sensationally industry it makes Philco the first and only refrigerator that's completely flexible from top to bottom it's really a revolutionary refrigerator convenience and only Philco hazard here's an immense full width glass covered freshener drawer that will hold vegetables of every description and size this model nine or six one doubtedly be the industry's fastest selling refrigerator 1950 it has everything quality size features and at the right price I only go on to the next model we we just don't step up once this time we take the stairs two at a time because now we get into a giant of a refrigerator a huge 11.2 cubic feet a long door model refrigerated all the way to the floor and again the consumers paying only half as much for each additional cubic foot in this the 1103 as for each cubic foot in the previous model inside once more you see a big freezer Locker with four easy outs on their own separate shelf with additional space packs for frozen foods there's the new soon-to-be famous combination quick chiller meat storage compartment and defrost are made of sparkling clear plastic it's so convenient the 1103 has 18 square feet of shelf area again there is the added feature the famous Philco exclusive center post design for easy adjustability of the shelves at the bottom is a huge freshener the perfect spot for heads of lettuce long stalks of celery cabbages and things like that and next to it is an old local friend a very convenient snack box the feature housewives all over this country have found so many uses for such as storing butter cheese sandwiches of snacks every feature incorporated in the Philco 1103 for 1950 is there for a purpose to make it the most highly saleable refrigerator in the entire industry next model in the Philco 1950 line is the 1104 which is very much like the 1103 except for one important difference that makes it continue the upward climb on this Philco stairway to increase profits increased values and increased quality the big plus the big feature of this refrigerator is its freezer Locker its giant freezer Locker actually a built in home freezer with a capacity for 70 pounds of frozen foods now some manufacturers are putting out a refrigerator with a double door one to offer the frozen food compartment and one door for the regular food storage space the advantages of this double door a docile it's a needless waste of expensive material and a needless expense that's passed on to the consumer in a Philco the frozen food locker a true zero zone home freezer is built right into the refrigerator conveniently efficiently and economically behind a single door now this model is going to open up an entirely new market for the sale of Philco refrigerators because it's expressly made for smaller families that want the best and who have a definite need for a freezer in their home and this is the flagship of the line the 1107 combining every feature you've seen so far but with again another big plus the conservator gives the consumer 25% more usable space it gives the consumer conveniences that can't be found in any other refrigerator and it is made of that astonishing unbreakable Hercules plate that will last a lifetime this is a colossal value an outstanding refrigerator in every respect now there gentlemen you've seen eight new Philco models comprising the greatest line in the industry has ever known the most compact line in refrigerator history each one contains features that make it the kind of refrigerator that everyone has dreamed of someday owning each one is a best-seller in its field with more for the money at every price your record of sales of Philco refrigerators in the past will be a stepping stone to even greater achievement made possible by this powerful new line today tomorrow and in the future there's still a vast market for the sale of new refrigerators the surface of this market has only been scratched ahead of you is a challenge and an opportunity to take advantage of the greatest selling season the appliance industry has ever known we at Philco feel sure that with this the hottest line the industry has ever seen the opportunity will belong to you alone thank you [Music] [Music] we'll call for 15 design for the [Music]