FLIGHT TO FUN
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Year Published: 1973
Creator: Ford Motor Company.
Description: This short film "Flight to Fun" details the Ford sales incentive program in 1973, which offered travel and prizes to top-performing dealers and sales managers. The destinations included Rome, Switzerland, the South Pacific, London, and Hawaii. 00:00: Introduction to the "Flight to Fun" program, a travel adventure and prize incentive for Ford's top sales performers in Spring 1973, including dealer, sales manager, and salesman incentives. 1:03-1:21: Winning dealers and their wives will fly on luxurious wide-body DC10s. 1:21-3:04: Objective competition dealers will travel to Rome for a 6-night/7-day stay at the Hotel Excelsior, with tours of historical landmarks like the Pantheon, Colosseum, and opportunities for day trips to Naples, Capri, Pompeii, and Florence. 3:04-4:27: Group competition dealers winning their group will travel to Montreux, Switzerland for 6 days/5 nights, staying at a luxurious hotel on Lake Geneva, with tours of Geneva, Gruyères, Chillon Castle, Bern, and opportunities for cable car rides and sightseeing. 4:27-5:22: Special emphasis and extra effort objectives allow dealers to bring a child on the Rome trip or receive merchandise certificates for shopping. 5:22-7:38: Grand award: Top qualifiers win a 2-week trip for two around the South Pacific, including Fiji, New Zealand (Auckland), Australia (Sydney), and Tahiti (Papeete), with various tours, cultural experiences, and a Tahitian feast. 7:38-8:02: Group competition dealers meeting special objectives can bring a child to Montreux or receive shopping certificates; those reaching 100% of their objective get a special recognition award. 8:08-9:27: Sales managers west of the Mississippi win a 4-night/5-day trip to London, staying at the London Hilton, with tours of landmarks, Windsor Castle, Hampton Court Palace, and Stratford-upon-Avon. 9:27-10:14: Sales managers east of the Mississippi win a 4-night/5-day trip to Hawaii, staying at the Sheraton Waikiki, with tours of Honolulu, golf, Pearl Harbor cruise, and a native luau. 10:29-10:42: Closing remarks, wishing luck and success to participants and hoping to see them on their travels.
Complete Record: This short film "Flight to Fun" details the Ford sales incentive program in 1973, which offered travel and prizes to top-performing dealers and sales managers. The destinations included Rome, Switzerland, the South Pacific, London, and Hawaii. 00:00: Introduction to the "Flight to Fun" program, a travel adventure and prize incentive for Ford's top sales performers in Spring 1973, including dealer, sales manager, and salesman incentives. 1:03-1:21: Winning dealers and their wives will fly on luxurious wide-body DC10s. 1:21-3:04: Objective competition dealers will travel to Rome for a 6-night/7-day stay at the Hotel Excelsior, with tours of historical landmarks like the Pantheon, Colosseum, and opportunities for day trips to Naples, Capri, Pompeii, and Florence. 3:04-4:27: Group competition dealers winning their group will travel to Montreux, Switzerland for 6 days/5 nights, staying at a luxurious hotel on Lake Geneva, with tours of Geneva, Gruyères, Chillon Castle, Bern, and opportunities for cable car rides and sightseeing. 4:27-5:22: Special emphasis and extra effort objectives allow dealers to bring a child on the Rome trip or receive merchandise certificates for shopping. 5:22-7:38: Grand award: Top qualifiers win a 2-week trip for two around the South Pacific, including Fiji, New Zealand (Auckland), Australia (Sydney), and Tahiti (Papeete), with various tours, cultural experiences, and a Tahitian feast. 7:38-8:02: Group competition dealers meeting special objectives can bring a child to Montreux or receive shopping certificates; those reaching 100% of their objective get a special recognition award. 8:08-9:27: Sales managers west of the Mississippi win a 4-night/5-day trip to London, staying at the London Hilton, with tours of landmarks, Windsor Castle, Hampton Court Palace, and Stratford-upon-Avon. 9:27-10:14: Sales managers east of the Mississippi win a 4-night/5-day trip to Hawaii, staying at the Sheraton Waikiki, with tours of Honolulu, golf, Pearl Harbor cruise, and a native luau. 10:29-10:42: Closing remarks, wishing luck and success to participants and hoping to see them on their travels.
Transcription
[Music] [Music] There are a lot of places out there you may never have seen or that you may want to see again or enjoy. enjoy with your wife and children. And now you will have the opportunity because of Ford's Flight to Fun [Music] program. There will be travel adventure and prizes for the best sales performers of spring 73. There's an exciting dealer travel award program for you, a sales manager travel program, and a salesman's incentive package. Here's how it works. Winning dealers will be flying the latest in airline luxury, the widebody DC10s, with plenty of room to move around and talk with old acquaintances and meet new friends. [Music] Winning objective competition dealers and their wives will travel to Rome for an exciting six night and 7-day stay. You'll be staying at the Hotel Excelsier in the heart of Rome. It's located on the Viovento, a stones throw from the Spanish Steps and from the famous Trevy Fountain. Touring the city, you'll see unique buildings such as the Pantheon, a marvel of Roman engineering genius, the Colosseum, and many other of the ruins of ancient Rome. On this action-packed tour, you can take day trips outside Rome if you desire. You'll see the charming Italian countryside along the ancient Aion way, the city of Naples, or the aisle of Capri with its sunwash shores and romantic blue grotto. Pompei, the ancient city once completely covered by volcanic ash and only excavated in this century. The Ponttovecio in the city of Florence. ancient Florence with its art treasures. The Azi [Applause] Gallery, the Dwo, and the Statue of David by Michelangelo. and back to Rome, where you will enjoy oldworld hospitality at its best, both in dining and in the night life of the eternal city. Rome, an exciting, fun-filled trip for you and your wife. Flight to Fun also has a world of excitement for you successful group competition dealers. Group competition dealers who finish first in their group will win a trip for two for six days and five nights to the Swiss resort town of Montro on beautiful Lake [Music] Geneva. You'll be staying in Montro at a luxurious hotel on the banks of Lake Geneva. You will also travel to the town of Geneva and get to know its quaint winding streets, monuments, and centuries old buildings, and enjoy a steamer cruise on beautiful Lake Geneva. You may take advantage of day trips to the hilltop medieval city of Griier and to the castle of Shalon and to Baron, capital of Switzerland, where you'll see the unique clock [Music] [Applause] tower and go on a shopping excursion. You'll also have an opportunity to take a cable way to 11,000 ft for a spectacular view of the Matterhorn, Mount Blancc, and other giant alpine peaks. And you will see the Swiss take a backseat to nobody when it comes to nightife. Montro and the highlights of Switzerland as your prize. But there's more. As an additional phase of the flight to fun contest, there's a special emphasis and extra effort objective for all [Music] dealers. Objective competition dealers who hit these special objectives can bring one child along on the Rome trip or receive valuable merchandise certificates that can be used for a shopping spree in Rome. [Music] And there's still more to Flight to Fun. Use special emphasis extra effort winners have a chance to qualify for a grand award. The top qualifiers in each district will win a two-week trip for themselves and their wives around the South Pacific. Your introduction to the South Pacific will be the Fiji Islands. Once called the Cannibal Isles by Captain Cook, you'll tour a Fiji village. Visit a sugarcane plantation, the faraway islands of Fiji, and it's just the start of your adventures. Then on to New Zealand, where you'll be staying at the Auckland Intercontinental Hotel. Auckland is a bustling city built on extinct volcanoes and your entrance to a country of contrasts. Tall mountains and green meadows with thermal areas of hot water geysers and boiling mudpools. The blue quiet of the famous glowworm cave grotto. New Zealand, a land of new sights and impressions. and onto Australia and the city of Sydney with its sparkling beaches and high-rise buildings. You'll see the sights by day and night. You'll also go out of the city into the lush green countryside and see a sample of remote Australia. Australia is such a mixture of the primitive and the new. [Music] and [Music] Tahiti, where you will stay at the new Tahara Intercontinental [Music] Tell there's the city of Papiti with its mixture of French and Polynesian cultures, miles of unspoiled beaches, tropical green mountains with Beautiful streams and waterfalls. Your Pacific tour with a traditional Tahesian feast amid the tropical splendor of this South Sea paradise. A swing around the South Pacific. A once-in-a-lifetime chance for you and your wife. Group competition dealers who achieve their special emphasis and extra effort objectives have the opportunity to take one child along on the Montro trip or win valuable merchandise certificates that can be used for a shopping spree in Montro. Those group competition dealers who don't win a travel award but reach 100% of their objective will receive a special recognition award. [Music] Now, to get your sales managers involved in your contest, here's their flight to fun. Winning sales managers in dealerships located west of the Mississippi will win a trip for two for four nights and 5 days to London. [Music] [Applause] [Music] [Applause] They'll be staying at the London Hilton Hotel within walking distance of Hyde Park and the changing of the guard at Buckingham Palace. They'll see Trafounder Square, Piccadilli Circus, Big Ben, the House of Parliament, and Westminster Abbey. They'll travel west of London to see magnificent Windsor Castle and Hampton Court Palace and a bit of Shakespeare's England at Stratford on Avon. By night, there'll be plenty of opportunity to see that London does indeed swing. Yes, London, an exciting trip in anybody's future. [Music] Sales managers in winning dealerships located east of the Mississippi will win a trip for two for four nights and 5 days to [Music] Hawaii. There they'll stay a pebbles throw from the beach at the Sheran Wiki. They'll tour Honolulu. play golf if they'd like in full view of the Pacific. Take a cruise through Pearl Harbor and taste of the authentic South Seas food and drink at a native luau. A fun ending to a truly fun [Music] trip. And so there you have it, your flight to fun from Ford for 1973. Wishing you all luck and success and hoping to see you somewhere around the world.
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