PAPER DESIGNED FOR YOU

[Music] what is paper any paper maker will tell you that paper starts with 99% water and 1% pulp this is something like saying that an automobile is 80% metal and 20% non-metal but that doesn't describe the difference between this and this the finest of its kind what we're really saying here is that Kodak photographic paper is the finest of its kind it has to be because it usually takes a fearful beating it must resist severe handling in water acid and other chemical Solutions it must be heated and dried and after all this reflect the experience and skill you have put into it when wellmade photographic paper is all of the these things and a great deal more for instance the high resolution of an aerial map or seismic convulsions in the crust of the earth a record of data from outer space and professional work of every description [Music] [Music] quality at the consumer level is the chief concern of the portrait photographer careful attention to each detail of clothing hair makeup lighting is well worth John Howell's effort in his WETA Studio looking ahead in his Mind's Eye he is confident that every Nuance Faithfully recorded will be reproduced to his complete satisfaction and to the Delight of the customer [Music] there's a different world in the commercial Studio every conceivable kind of setup is typical of the work that passes through here these are actual scenes of what we found in one day at Cranston studios in Chicago these shots will wind up being used in just about everything that's printed or reproduced brochure magazines posters mailers cataloges they have to sell programs ideas products and they have to be good in every [Music] respect Huffman L Ro Incorporated a pharmaceutical house with principal offices in New Jersey has developed its own department and staff to meet its range of photographic needs this implant unit covers a wide range of photographic projects it has established high standards in All Phases of day-to-day operations especially in photography as it relates to the career development or sales training program the paper print is the heart of the matter in all these cases and we'd like to show you kodak's part in helping make it all come [Music] about the story begins in the great forests which provide the Raw material that begins the transformation into fine photographic paper here at Kodak Park Long recognized as one of the cleanest industrial areas in the [Music] world paper making starts with a premium grade long fiber cellulose pulp but Kodak tests every batch in this miniature paper mill which breaks the pulp sheets down into a suspension of individual [Music] fibers when the chemist puts them all together again in a hand sheet machine the fibers will be free to intertwine it's simple but it's the basic principle of paper making the water flows through a screen at the bottom leaving intertwined fibers in the form of simple [Music] paper a little rolling and water is forced out the fibers compress to make a sample sheet that when tested will be an accurate index of the quality of the paper to be made this batch is accepted and now goes into production tons of Pulp and thousands of gallons of the purest possible water all go into a big tank called the hydr pulper just as in the laboratory this will break the pulp into individual f fers huge whirling blades at the bottom of the tank will take only a few minutes to break down the sheets into the smooth homogeneous slurry that the paper making Machinery requires here's one of the paper machines at the finishing end it's well over a block long this complex giant is directed here in master control where all the operations are under constant supervision the machine makes r tools 150 in wide and 5 m [Music] long when you stop to think of a sheet of paper 5 m long and of unbelievable uniformity throughout you can see that there's quite a bit to this paper making business we could go on at length about complicated equipment knowhow built through years of experience but take our word for it this is as fine a photograph paper as can be produced it has to be and since this paper will be coated with sensitive emulsions it must be chemically pure and [Music] inert it's going to be washed and dried at high temperatures and after that the finished pictures must last for Generations this paper has to be good to make completely sure samples of every roll are taken for testing in the lab bursting tests how strong is it stiffness tests some papers need to be stiff for special handling requirements penetration tests how much resistance to water penetration does it have thickness tests and others this paper has to be right before it goes on to be coated the paper is slid into sizes more convenient for handling in the steps to come at this stage the paper receives a sizing that provides wet strength then Vera [Music] coating Bara is barium sulfate in gelatin it gives the paper a smooth and highly reflective surface that adds Brilliance to the finished print it's applied in a fine even [Music] layer up on the racks and through the drying alley [Music] next for the smooth finish papers to the super calendar to press it and make it even more smooth and [Music] glossy every roll goes into the stock room and won't be released until quality control Inspectors make for writer tests plus a set of preliminary Emulsion and photographic tests all Kodak paper undergos a thorough regimen of quality control tests every step of the way now to that Emulsion making here chemically pure gelatin is being mixed with distilled water to act as a carrier for light sensitive salts together they form a photographic emulsion under simulated safe light conditions Emulsion is being mixed in a continuous process many emulsions must be mixed in total darkness Emulsion making especially for multiple layer color paper is a matter of critical Precision Precision in chemical content Precision in time Precision in temperature the paper has passed all its tests and finally is ready to be coated these operations are continuous 24 hours a day if one had to pick the most carefully controlled process in the production line it might well be this one no matter how fine the paper it would be of little value without a perfect Emulsion coating the operator not only runs the machine but is also an inspector here emotion is being flowed on and in a smooth even bubble-free coat after being heated and dried the finished sensitized paper comes off the coating machine and will soon be ready for final cutting and packing but first as always comes testing to the recording densitometer to PLU the individual characteristics of each emot batch a sensitometric curve that shows speed contrast uniformity and tone scale it's used as a basic quality control record to compare individual Emulsion batches with each other the curves should plot the same and they do quality control doesn't stop with just testing the product the test procedures are constantly improved through continuing research for this many strange exotic instruments and testing devices are used and they tell us whether how we test is correct or not this is the swell ometer true to its name it measures the amount of swell of papers in [Music] liquids chromat graphy is a useful analytical method for separating and identifying extremely minute components of mixtures this is another example of the effort to improve one of the world's finest products Kodak photographic paper down the home stretch where the finished photographic paper is cut into sheets and rolls then packaged and shipped out ready to do its part of the bargain in helping achieve professional [Music] results the Moment of Truth for the portrait man is the presentation of [Music] proofs proofs that are really fine quality prints there's always is one that seems to catch the eye you can bet that frames are a lot easier to sell when there are stunning prints to go in them prints that are a joy to all and that receive showcase treatment in the commercial Arena where victorial quality has to be taken for granted those fibers in that emotion we saw earlier taking on new identity as photographic paper they mean something else they mean paper that holds its shape that cuts clean that takes toning artwork and airbrushing they mean a paste up and layout that can go into photomechanical reproduction as a routine matter in a business where any routine matter is a welcome event it means an end product that invites attention and stimulates buying at hofman L Ro small medical conferences in Daily training sessions rely heavily on the Fai reproduction of human anatomy Color Prints made in their own lab provide this vital and essential information every sales representative has his complete anatomy and Pharmacy study book whatever the scope of your professional photographic operation whatever the help you need to deliver the kind of results important to you and your customer there's a Kodak technical sales representative in your area to assist in any way possible Kodak shares with you the responsibility for making a success of that sheet of photographic paper computer controlled inventories and immediate personal attention get your order on the way within 24 hours there are over 7,000 different kinds grades and sizes of Coda paper for the photographic needs of business industry and at the consumer level it's a long way from the forest where this all started but at every step in its making we put into that paper dependability versatility repeatability in short Quality quality of a highest order we know roll after roll box after box sheet after sheet Kodak paper does the job you count on to deliver results the pictures that are the heart of your business as a professional can you afford less