Maxwell House: Instant Maxwell House Coffee, 1960s

Year Published: 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Social note from Lansing, 0:01 Mrs. Harriet Allgate will entertain her bridge club today. 0:02 Say, there's Lyla Webb! Always comes early to help out. 0:06 - Hi. 0:09 - Hi. 0:10 - I brought the napkins. Everything okay? 0:11 - Mmm-hmm! 0:13 - Hey, great! Coffee ready? 0:16 - Making it now. 0:19 - You're kidding. Instant coffee for these girls? 0:20 - Not any instant, Maxwell House! You make it by the pot, 0:23 starting with cold water. Recipe's on the jar. 0:26 The only one I dare serve my guests. 0:29 (doorbell rings) 0:32 - Well, it's your party! 0:34 Harriet, you were right! 0:36 The girls raved about the coffee, finished every bit! 0:37 - Naturally. It's good to the last drop! 0:41 - Hey, regular Maxwell House too? 0:43 - Sure, you just can't make better perc coffee! 0:46 But when I want to spend less time in the kitchen and more 0:48 time with my guests, I use the instant. 0:50 Narrator End of social note from Lansing. 0:52 Happy ending, always is with Maxwell House! 0:54 Fine coffee from General Foods. 0:57

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